PixelGuard app icon

PixelGuard

On the Shopify App Store as “PixelGuard: Meta Pixel & CAPI”

  • Free plan · Paid plan $29.99/month with a 14-day free trial

Shows how many of your Shopify orders your checkout tracking actually fired on, and what the missed orders are worth.

Opens the official Shopify App Store listing, where you install and manage the app.

PixelGuard tracking accuracy report comparing Shopify orders with orders the checkout tracking fired on, and the value of the missing ones

The problem

Meta Ads reports fewer sales than the Shopify admin, and nothing tells you which orders were missed or why.

What PixelGuard does

  • Daily report: Shopify orders compared with the Purchase events your checkout fired, with the gap in money
  • Pixel audit: which Meta Pixel ID your store fires, and whether it's the one your ad account uses
  • Warns when two integrations could count the same sale twice
  • Email alert when the gap opens up
  • Paid plan: sends purchases to Meta server-side (Conversions API) and shows which orders never reached Meta

Where it works: Checkout tracking: compares orders with the Purchase events your checkout fired

Getting started

  1. Open the app once. Its checkout tracking is installed automatically.
  2. Run the pixel audit and enter the Meta Pixel ID your ad account uses. No Meta login is needed.
  3. Wait about a day for the first orders-versus-tracking report.
  4. Paid plan only: connect Meta and send a test event, after fixing any double-counting warning.

Want to fix it yourself first?

Why Meta reports fewer purchases than your Shopify admin: Why Meta shows fewer purchases than Shopify, which part of the gap is normal, and a step-by-step way to measure how many orders your tracking missed.

Questions merchants ask

Do I need to connect my Meta account to start?

No. The free plan (pixel audit, daily tracking-accuracy report and gap alerts) needs no Meta login; you only add a Meta Pixel ID and access token to use the paid server-side Conversions API.

Should I keep Shopify's Facebook & Instagram channel?

Yes, the free plan audits it rather than replacing it. Before you turn on the paid server-side relay, the audit checks whether that channel or another app already sends Purchase events, because two senders can make Meta count a sale twice.

Does a gap always mean my tracking is broken?

No. POS orders, draft orders, subscription renewals and shoppers who declined marketing consent never fire checkout tracking, so PixelGuard shows the gap together with these causes.

How soon will I see results?

The Pixel ID check works the first time you open the app. The orders-versus-Purchase-events report needs at least one checkout and a nightly comparison, so roughly a day.

What customer data does it handle?

Order value, items and match signals such as IP address, user agent and Meta cookies. Email, phone, name and location are used only with marketing consent, hashed with SHA-256 on receipt, and the raw values are discarded.

What happens if I cancel the paid plan or uninstall?

Cancelling the paid plan returns you to the free plan. Uninstalling stops all relaying immediately, and your shop's data is erased when Shopify sends its store-erasure request.

Price and rating as shown on the App Store on 13 October 2026. The listing is always the current source.